Evangelism Coach

Practical Personal and Church Evangelism Training

This entry is part 4 of 10 in the series Welcome Church Visitors
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On a human level, visitors will come to your church because they have

  • Been invited by a friend.
  • Been referred by a friend in their grapevine.
  • Seen your building in their commuting patterns
  • Heard about your church through your marketing (direct mail, website, door hangers, business cards, radio, TV, phone book)
  • Experienced your community outreach (e.g. food pantry, medical outreach, Dog Park, Hot Dog’s for Jesus, Free coffee on Mondays, Christmas Store)

These focus on the how that visitor found their way to your church.  These don’t suggest  “Why did that visitor come?”  That gets into motives, spiritual needs, situation and life.  There are many different reasons why a person would choose to come to your church for the first time, and in this series on Christian hospitality, we won’t explore that here.

Getting Visitors to Come

Getting visitors to your church is a different question.

That too, we can explore outside of this series on Christian hospitality.  That gets into the missional/attractional debates, marketing, outreach and lots of other trails for another day. 

It also touches on the connection between marketing and evangelism, and other blogs I read (www.MinistryMarketingCoach.com and www.ChurchMarketingSucks.com) deal with such issues.

Welcome Visitors to Church

Searcy writes in the introduction to his book Fusion (see my review of Fusion Visitor Assimilation), that

“Next Sunday the Spirit of God will prompt hundreds of thousands of people in the United States, and millions around the world to visit a church for the first time.” 

In fact, he suggests that each visitor are “God’s gift to you. . . . ”

While the book covers his entire system of Visitor Assimilation, chapter 3 gives a good writeup on Four Factors that he considers important

  1. Greeted: Welcome with a smile
  2. Directed: simply and politely shown where they need to go.
  3. Treated: Shown respect and perhaps surprised with food/drink.
  4. Seated: Led to comfortable, appropriate seats.

Greeting Visitors

I can’t begin to tell you how important a greeting can be. 

You can read the difference between two experiences of two different congregations that shared the same building:

I’ve complied a set of links on Evangelismcoach.org that point to Greeting visitors.

Different ways to greet visitors:

www.ChurchMarketingSucks.com conducted a poll among its readers.  See the Special Guests Poll Results (on Welcoming Visitors) and various ways their readers greet visitors during the service.

First Presbyterian in Branson MO greets visitors publicly during the service.  Read More tips for welcoming a visitor which is their story.  It works for them because of the pastor’s skill in greeting people before the service and he makes the greeting time fun. 

One reader submitted a question via Ask EvangelismCoach about greeting visitors in the public service with flowers.  (Read Should we single out First Time Visitors?).  The discussion in the comments grows, and I’ve not yet answered the question myself.  That’ll come in a future post.

Here is a simple but not exhaustive list of ideas:

  • A simple handshake and a small greeting.
  • Friendly ushers trained to notice and talk with visitors.
  • Everyone stand and greet/meet while upbeat music is playing.
  • “Secret” Greeters who are trained to notice and talk with visitors
  • Let me ask you this?

What is the way your church greets and give welcome to church visitors?

(Get our Newsletter and a link to download for free:Avoiding First Time Visitor Nightmares)

    WelcomeChurchVisitors

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Posted by EvangelismCoach on Thursday, August 7th, 2008

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