While I’m still away in Nicaragua, I’ve asked Chris Forbes to guest write for us here. He has written an article for Church Central, entitled Plan ministry follow-up as part of your promotions.
He notes: "The goes along with a lot of what people are talking about since the new Willowcreek “Reveal” study. This is not a time to scrap Seeker-sensitive good ideas, it’s a time to reflect on how to make assimilation and discipleship better."
"It won’t help to advertise if you don’t have a thorough follow-up plan and “next step” ministries designed for those you reach through your promotions."
Chris Forbes is the founder of Ministry Marketing Coach. He speaks and writes on the subjects of ministry marketing, faith-based nonprofit marketing, social marketing, and Guerrilla Marketing for nonprofits.
