I’ve heard some odd definitions of evangelism in my work. Here are two interesting ones centered around brand loyalty that I use in my talks.
Evangelism as Brand Loyalty
At one personal evangelism seminar I gave, an elder in the local presbyterian church was making small talk with me in the hallway prior to the start.
Chris, I’m so excited that you’re here today. I’m so excited to learn more about evangelism. Our Session (which is the Presbyterian Church’s governing body) has been studying evangelism for six months.
After such an exhaustive study, I wondered how they might define evangelism, so I asked , “What did you decide evangelism is?”
Finding the Presbyterians in my neighborhood.
I can imagine their potential door to door campaign – “Are you presbyterian or something else?”
Evangelism is being the best of the brands
I asked another church their working definition of evangelism.
Their answer was,
“We want to be the best Presbyterian Church in the city, so that we can keep the Presbyterians church visitors who come to see us.”
In other words, they wanted to be the best Presbyterian to keep and retain the best Presbyterian visitors.