As part of your event planning, publicity and promotion is the key to a successful turnout. You want your event to be a great use of time and well-attended for your investment.
Neither you or I want to spend time that doesn’t open the door to great results for your churches or individuals.
I’ve written up this little guide to help you promote your event. It is not a policy or a how to, but simple ideas that others have learned, used, and successfully got greater turnouts.
1. Posters and Flyers
You may design and use your posters and flyers.
I simply need have some of my branding on them.
I have designed both letter size and church bulletin size downloads that you can use.
2. Websites and links.
I will setup a promotional webpage for your event that includes links that you can use, as well as some downloadable forms.
I can provide an on-line registration form for the event.
Churches have found success posting this registration link:
- Pastor Blogs
- Bulletin insert
- Pastor weekly emails
- Full page flyer for hallway bulletin boards
- Post a link to registration page on your church’s website.
- To governing bodies in their denomination for newsletters and website.
- Post the conference link to your profiles on mySpace, Facebook, and other social sites.
- Forward email to your networks using the BCC, your own recommendation, and deleting useless information.
If your event is open to the general public, I email your event to my entire mailing list with a link to the registration page and a request to send it to others in the area.
3. Press Releases
Some churches have developed press releases, public service announcements on Christian radio, etc. I can provide some guidance in this area if you choose to use it.
4. Momentum building ideas.
What is most effective to share articles from my website with your email lists and social networks about the material.
The more people hear about EvangelismCoach through their email and in bulletins, the more “famous” my visit will be perceived.
Sending links also helps to establish my credibility with your audience before I arrive. If I am unknown, people may not be interested. As you send links, that may be changed and interest will increase.
I can provide that list of related articles for use.
Drip them out over time, and tell your recipients to share them.
You can also invite conversation by asking your recipients their opinion on the links or to post comments at the website.
It’s generally better to send out one or two links at a time, rather than an entire list at once.
Multiple exposures generate momentum.
Each email or posting should also include a link to get more information about the event and register online.
Are you ready to plan an evangelism training?
To inquire about booking me for your event, simply give me a call at 804/335-1445.
You can check my travel schedule to see if your meeting coincides with another trip to help share the travel costs. This is not a requirement but meant as a cost saving opportunity.
Check out my current schedule.