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How Google will bury your church website

YourChurchWebsiteOn April 21st, a new update from Google will bury your church website from MOBILE search listings if your website isn’t ready for their new requirements.

It won’t matter if you’ve had your domain since the beginning of the Internet age and had a church teenager put a basic website together with iFrames.

If your church website is not up to Google’s new mobile-friendly requirements, they will bury it when a user is looking for a church via a mobile device.

Your potential church visitors will not find your website (nor see these 2 important web pages).

Your potential new members will not locate your church under Churches in your town.

But you can fix your church website so that visitors can find your church from their mobile devices and computers.

Is Your Church Website Mobile Friendly?

This is the criteria that will affect your church website rankings:

Is your church website friendly to mobile devices?

Can a person use your church website without having to zoom in to tap a link, read the text, or accomplish other simple tasks?

My friend Paul Steinbrueck , using the term Mobilegeddon, writes

Google will start factoring mobile-friendliness into its search ranking algorithm on April 21. Google itself has called the update “significant,” bigger than the Panda or Penguin updates.

Websites that are not mobile friendly will be penalized.

Google will not drop your church website from it’s search engine.

You won’t see your website deleted from their searches.

But it will be booted further and further down in the rankings.

Being mobile friendly is one of over 200 signals that Google will use to determine where your website will appear in it’s listing.

Google decides what mobile friendly looks like.  If Google’s automated bots think your website is not mobile friendly, your website will be penalized.

In the past, mobile friendliness was a minor criteria.

Now, it is a “significant one.”

Can my church website be fixed?

Paul goes on to write:

If you have not started working to make your website mobile-friendly by now, it’s unlikely you will get it done by April 21.

But all hope is not lost. Unlike other penalties that took weeks to resolve and remove, Google says the mobile-friendly factor is updated in real-time.

That means as soon as your website is mobile-friendly your mobile search rankings will improve.

You may not get it done before April 21, but the sooner you start, the sooner you will recover.

Even in recent weeks, I’ve seen church websites that are not mobile friendly.

The church I visited on Easter Sunday in 2015 is horribly useless and looks like something designed in the early 1990s with frames and awful colors.

Depending on the complexity of your website, the fix may take some time.

Option 1: Talk with an Church Website Expert

If you are HTML dependent for every page, you’ll need to work at making the coding changes necessary to make your website mobile friendly.  That is beyond what I can write here.   In fact, Paul gives you an invitation to talk with someone on his team:

If your website still is not mobile-friendly, don’t freak out. But don’t curl up into a ball or put your head in the sand either. Move forward. Decide as soon as possible whether you’re going to make your current website mobile-friendly or get a new website. Decide as soon as possible who is going do the work.

If you’re not sure about these decisions and would like to talk them through, schedule a free call with one of our experts.

Tell Paul’s team I sent you.

I’ve known Paul for several years from OurChurch.Com.  You can find him on

I’ve done a webinar with Paul, plus an interview on Church Websites (though recorded in 2009, it still has some good conversation starters)

Option 2: If you use a CMS, change your Church Website theme.

If you use a CMS like WordPress or Joomla on a self-hosted domain, you can search for a mobile friendly theme.

I personally use professional themes for WordPress from the Genesis Framework by StudioPress. All of their themes are mobile friendly.   I have personally found that using WordPress to manage the content on my site to be the way to go.

A theme change (or new setup) for your mobile friendly website is not that hard.

You can change a theme in less than 2 minutes after you find the one you want.

Most of the work will be involved in making sure that all your content and sidebars reappear in the new themes.

I have had to change a few WordPress themes on some of my other website to make them mobile friendly.  It took me a few hours to make sure everything transferred into the new theme that I bought from Genesis.

Option 3: Use a Church Website service that does it all for you.

Here is one solution to turn your clumsy embarrassing church website into a awesome front porch for your visitors to come and see you before coming to see you.

Sure, you could do it free in WordPress or Joomla, but has anyone fixed your church website site in 10 years?

Clover Website is one solution to a church website that works.

I subscribe to a email list of church administrators and this one has been highly recommended in that list.  You can read those recommendations here.

We just switched to Clover Church Websites Sites last month. Our Youth Pastor maintains it and loves it. They even have a live person that answers the phone if there are any questions!

Definite limitations due to the fact that they’ve designed it for easy use by non-web designers but the benefits, in my opinion, far outweigh the limitations. We haven’t been backed into a corner by any of the limitations.  Most have an easy work around.

Your church website should not embarrass you.

Look into Clover for your church website.  This is an affiliate link which will benefit our ministry work in Latin America.

Read here if you need to convince your leaders about getting a church website.

Note: Links to Ourchurch.com, Studiopress, and Clover.com are affiliate links.  Any purchases made through those links will benefit our ministry in Latin America.

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Is your church website an open door or barrier to your church?

Today, Yvon Prehn allow me to share her guest post about your church website.

Yvon is an excellent writer and shares frequently on church communications – in fact, that is her ministry.

I’ve benefited much from my conversations with her and her regular newsletter provides all sorts of great snippets.  She also runs a membership site that is extremely affordable for churches and ministries.

Guest Post: Is Your Church Website an Open Door or Barrier?

Today, if we have a question about anything, where do we look up information?

If we want hours of operation, products offered, staff bios?

If we want to know what movie is playing, what time a concert starts, what classes are offered at a college where do we do to find out?

Obviously, we go to the website.

It’s the same whether we are looking up information about what computer to buy or what church to attend.

We judge the organization, its people, and its products based on the website.

If the website gives us winter hours and it is spring; if the sale has been over for weeks or if the hours of operation are incorrect, we aren’t likely to visit the business or have confidence in it.

If the business is a franchise and the website is an obvious template, with little local personalization, we won’t think much about the technical skills (equated with competence overall) of the staff.

Again, we judge a church the same way.

Unfortunately many church websites don’t meet the minimal standards.

Though lost customers may be bad for a business, the consequences for a church are much more serious. Following is an example of what can happen and then some suggestions for change.

Read more:

Excellent Church Website Tips

The article goes on to give excellent tips to keeping up your church website.

  • Keep it current.
  • Learn how to create one in wordpress

In my experience, I still see a lot of churches that make dumb mistakes on their website – stuff that should easily be fixed:

Help your church visitors find you this coming Easter

Easter is right around the corner.

Does your church website reflect your Easter services?

Does it promote the post Easter sermon series to help your visitors decide to return?

This Easter, some people might want to visit your church.

This Holy Week, some out of town guests may want to visit your special services for holy week.

You don’t know who they are.

They don’t know where they want to go.

God has given these first time church visitors spiritual thirst that propels them to seek a church.

So what do they do?

They likely search the internet first to find a church website.

Read more:

Coaching Corner:

Take a good look at your church website.

Would a potential Easter visitor find the basic information needed to attend your services?

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6 Christmas Strategies to Grow Your Church

I’ve been the first time visitor to churches during the Christmas season.

I have been the first time visitor to a Christmas Eve service where I didn’t ever want to go back.

On the other hand, I visited a church on Christmas Eve and was so impressed I wanted to invite friend the following week.

What will your first time visitors decide this Christmas season?  Will your worship service fill them with such hope and comfort that they wan to bring a friend?  Or will your church members ignore their presence and secretly hope those visitors won’t return?

Here are 6 Christmas strategies you can be doing to help your church fulfill its mission to share the gospel and change lives.

[Read more…] about 6 Christmas Strategies to Grow Your Church

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How Can I Persuade My Leaders To Invest in a Church Website? A Discussion Starter

If you are the pastor of a church who needs to persuade your leaders to invest in a good church website, what can you do to make your case?

I know how I use church websites when I travel.

I look for service times and addresses.  Churches without that information won’t even get a visit from me.

I once visited a church website and couldn’t find an address.  I didn’t even know what state or country the church was in.

Then it took me several pages to discover what time was their meeting.

I visited another church website and couldn’t find the time of their Christmas Eve services, so we did not go.  They accidentally kept us away.

That shouldn’t be.

[Read more…] about How Can I Persuade My Leaders To Invest in a Church Website? A Discussion Starter

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