You have church visitors that come for the first time to your church.
You also see the reality that many church visitors do not come back.
I’ve seen statistics that indicate that most churches only keep 1-2 out of every 10 first time church visitors.
That leads me to think of possible reasons and how to fix them. Some can be fixed, others can’t.
8 Reasons Your Visitors do not Come Back
Here are 8 common reasons your visitors might not come back.
- Live out of town.
- Theological differences.
- Weekend off from their regular church.
- Comparison shopping while making a decision.
- Bad experience: lost in the building, embarrassed, not welcomed, childcare problems.
- Didn’t like the worship experience (too long, too short, too weird).
- Nothing sacred – no experience with God.
- No one welcomed them – hospitality.
There are also lots of other reasons, but these are the first 8 that came to mind today.
Bob Lotich, guest blogger for ChurchMarketingSucks.com gives a list of 5 reasons to run from a church. In it, he discusses visible clues that he’s able to pick up on in a few repeat visits.
- Everything was Mediocre
- The Place was full of strife
- Unwillingness to Adapt
- Tickled the Ears
- Not Led with Passion.
What can you do about the rest
The first three reasons on my list of eight are really beyond your control.
It is good to welcome those church visitors and send them on their way with blessing.
But the remaining 5 reasons have some aspect that you can do something about.
You can improve your existing hospitality ministry and smooth out the rough edges.
In fact, any time is a good time to:
By improving your welcome of church visitors, you can impress the visitor who is church shopping, whether they are Christian yet or not.
You can have a worship experience that helps people encounter God.
You can put some new touches on your building and grounds to help your visitors and members easily navigate your facility.
Make improvements for this year
Some of your churches probably have effective hospitality systems and you are doing well. Your visitors are coming back and you feel like you are doing a great job.
However, others of you know that your church hospitality systems fall way short of what you want them to do, visitors are not coming back, and you wish to know where to start.
I’ve prepared a series of free videos for you at www.ChurchHospitalityTraining.com to help you remove unnecessary barriers.
Use the comment field to answer this question:
What are some reasons you have personally encountered that your church visitors are not coming back?
Image credit: Found on Unsplash