Recently I visited a very elaborate website for a church and wanted to find out some information before potentially visiting.
As part of a church’s marketing strategy, a website is a useful tool to help attract people to your congregation. While not directly evangelism, it is a tool that can help create evangelism moments by introducing people to your church.
Imagine your church’s website as you go through this. I have left images and names out.
The Home Page:
The home page uses a denominational logo and features (as the central picture in the center of the page) the church’s front doors and facade.
For the visitor, the page has the service times on Sunday morning, along with the address location and telephone number of the church
In the corner, but below the fold (where the user has to scroll down) is the the promotional blurb for the newest sermon series.
A helpful menu bar is on the left hand side.
The Who We Are Page
Looking at this page, I see text only information about the church’s vision and mission. It is full of “we” language and it is somewhat flowery. It is theologically rich and well thought out, but full of Christian-speak.
There is not a single picture of anyone or anybody on this page. So really this is a “What we do page” not a “Who are we page.”
There is a sub-page here about the staff. When I click on that, all I see are staff names, areas of ministries, and a phone number.
There is also a sub-page of “From the Pastor.”
Here is where I find my first picture.
It appears however to be a 40×40 avatar blown up to 120×120, meaning the pixels are all distorted and I can’t recognize the face. I can only see a tie hanging off a blurry head.
For example: Here is my 40×40 avatar magnified to about the same size. This kind of image doesn’t present the pastor/head of staff well.
The Visit Us Page
This page has the general invitation to whomever to come and visit. Here are where the other three photos on the website can be found.
All three are of church entrances (I presume this to be a large campus, based on the scale of the entrances).
The page assures me of available parking, that I will be welcomed, and that if I come during the week, the reception area is staffed to guide me to the right person. I ask myself, where is the reception area and how will I know it when I see it?
Two helpful suggestions
There are other pages on this website about it’s ministries, calendar, and so forth, but this is enough to make the point.
1. People images
In North America, many people will check out a church’s website before visiting a church.
A question that is likely on the minds of people as they look for information such as service times: “Are these people like me? Would I fit in?”
This suggests that instead of featuring your building as your only photos, have pictures of the church’s people.
You don’t need to say “Elder Bob,” or “Mary serving Ice Cream,” but simply pictures of your congregation’s life together.
Photos of buildings are helpful to orient a potential visitor, but people scenes make a difference in the comfort factor.
For example, here is a picture of me in the lobby area of a church talking with people after the Sunday morning service.
What can you tell about this church from this picture? What might a visitor learn about this church?
This church is not entirely Caucasian, so additional pictures might show the racial/ethnic diversity of the congregation.
2. Staff images
A second suggestion would be staff photos, and of a good resolution. A visitor may want to know who is who before walking in the door. Who is the preaching pastor? Who is the worship leader?
A blurry picture of the senior pastor doesn’t communicate well. A list of names and extensions doesn’t communicate well in the age of “Facebook.”
Other tools and comments
www.InternetEvangelismDay.com has a church website assessment tool handy.
http://healyourchurchwebsite.com/ promises “Teaching, rebuking, correcting & training in righteous web design.”
Custom Church Website Design
If you need a church website designer, I’ll recommend my friend Paul Steinbrueck, at http://www.ourchurch.com/. But don’t go for the free one, rather spend some money to make it work and look right.
He’s the man behind Cypress Meadows. I met Paul when I was in Tampa and thinks he has a lot to offer churches. He can make your site easily functional by setting it up and showing you how to make it work.
I personally use WordPress as my CMS, but others have found Joomla to be alright as well. Both are powerful opensource CMS engines to help keep your website looking sharp and updated easily.
Prepackaged Church Wesbites
Look into Clover for your church website. This is an affiliate link which will benefit our ministry work in Latin America.