Internet Evangelism Day has released an updated version of their Tool to Evaluate and improve church web site design to reach outsiders.
I have visited many church websites myself and here is what I find:
- Cheesy organ music playing automatically.
- No staff information.
- No service times on the front page.
- No pictures of people.
- A church logo, with flashy stuff that says click here to skip intro.
- No directions
- No website at all
I’m part of a generation that thinks: look on line first, before I pick up the phone. If you want to connect to the next generation, have a decent, usable website for your church.
To quote Scott Ginsburg “If you are not on the web, you don’t exist.”
Over at Church Marketing Sucks, They link to an Art of Mission survey results of users visiting church websites. It’s got useful information about what some churches are putting on their site:
- Service times
- Staff directory (I personally like to see mugshots).
- Doctrinal statements (for those independent types)
An interesting result: nearly 20% of those surveyed mentioned that there was no information about the Christian Faith on their website. Nearly 50% don’t offer podcast. I’m working on understanding this so that our church here in Panama can podcast.
Here are some other resources I have found to help you with your web work.
Let me ask you this:
What can your church do to improve its website?